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Adidas
Music Consultant and production work for adidas collaboration with Grammy award winning EDM duo Rebecca & Fiona. For the
adidas is all in
campaign the artists became principals of their own DJ academy. Out of the 1,100 applicants (of which 80% were girls), 20 were invited to spend a day learning the craft of DJing with Rebecca & Fiona and Nause.
- 3,800,000 impressions on Facebook
- 10% increased purchase intention in target group
- First year applicants: 1000, second year 3000
Client: adidas
Production: Jung Relations, Mr Radar, Stefan Kragh