Heineken
Copywriter and Editor for Heineken Green Room Sessions 2009-10. The blog’s articles on music and club culture were in support of Heineken brand events. Weekly PR activities leading up to shows and interviews with Kleerup, Titiyo, The Field, Top Billin, Van Rivers & The Subliminal Kid and many more.
Production: Jung Relations
Copywriter: Stefan Kragh
Pernod Ricard
Music Direction and Copywriting for Malibu Rum. Radio Maliboom Boom was Pernod Ricard's global brand platform for the ubiquitous coconut flavored rum. Web visitors were introduced to Caribbean music, culture and rum punch recipes, sprinkled with Malibu Rum promos. I oversaw music contributions from Major Lazer, Pretty Lights and Crookers and managed the site's editorial content.
- Unique web visits averaged 7:30 minutes
- Mobile app listening sessions averaged 15 minutes
- 15% increase in brand awareness
- 30% sales above goal
Production: 24HR, Great Works
Copywriter: Stefan Kragh
Sony Ericsson
Copywriting and ideation for Sony Ericsson's Mash-App for Android. Launched alongside the release of Sony Ericsson's first line of Android phones, the web app let users present their favorite apps in easy to share bundles of five.
Production: Jung Relations & Lundevall Becker
Client: Sony Ericsson